The Shifting Landscape of Media Consumption

In the past decade, Myanmar’s media landscape has undergone significant transformation. Traditional channels such as print newspapers and free-to-air television remain influential, but digital platforms are rapidly changing how people consume news and entertainment.

With over 80% of the population using smartphones, Facebook and TikTok have become dominant sources of information and advertising. Short-form video, influencer marketing, and livestreaming are now key tools for brands looking to engage with younger audiences.

However, challenges remain. Concerns over misinformation, digital literacy, and the urban-rural divide in internet access highlight the need for responsible media strategies. For advertisers, this means balancing investments between traditional mass media for broad reach and digital channels for targeted engagement.

The next wave of growth is likely to come from localized streaming services, regional content creators, and hybrid campaigns that blend online and offline touchpoints.